The Americans are Coming!

We do love a bit of nostalgia here in the UK which is why Vintage fashion becomes increasingly successful year after year. But before you yawn, I’m not talking English Heritage. For Twenty-Eleven, London fashion looks to the States for its inspiration.

With upcoming movie releases focusing on kitsch American favourites such as Popeye, Wonder Woman and The Smurfs and the launch of 8-Part drama “The Kennedys” starring Katie Holmes as Jackie Kennedy, the mid-20^th Century stateside vibe is coming from all directions.

You only have to walk around Central London to see that Vintage is moving away from Britsh countryside apparel and taking on a cute and colourful yet glamorous appearance. From speaking to staff at Marshmellow Mountain (a lovely little Vintage shop just off of Carnaby Street), my course-colleague and I were told that there has been a much higher demand for 40s and 50s fashions with hints of American icons such as Marilyn Monroe and Billie Holiday.

Glamour Magazine has also recently published a spread of current stars fashioned on Female American Icons with Alexis Bledel as Rosie the Riveter, Paula Patton as Billie Holiday and Hayden Panettiere as Amelia Earhart.

So you could wear a Decade a day, an Icon a day or just plain mix it all together, either way it’s time to put a Stateside twist on whatever you’re wearing; 20^th Century America is your oyster.

(I’ll keep you updated on this trend as it grows.)

Credits

[1] Glamour Magazine

[2] Marshmellow Mountain 

[3] Teamwork with Course-Colleague - Fiona Bain