Welcome to Trickle. My name is Ashley London and I am a Fashion Buying Student at the University of Westminster.

This is a look at Designer shows, High Street events, Fashion News, Interviews, Street Style and everything I am involved with as I work to build a career in the Fashion Industry.

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Friday 1 April 2011

Westfield's 'Big Fashion Wardrobe'

So I get a notification through Facebook on Tuesday from Reiss telling me to come along to this event called Big Fashion Wardrobe at Westfield Shopping Centre in my old home ‘town’, Shepherds Bush. For starters, I appear to be quite a fan of  Reiss at the moment so I am obviously going to see what they are involved in and I wanted to see what was offered to the high street public with regard to Fashion.

So after my Illustration lectures in the morning, I phoned Kate and we headed into West London to see what it was all about.

The first thing I’m going to say (and it’s the only negative) is how unorganised it seemed to be. There were plenty of staff lingering around trying to persuade the public to write their contact details in order to be put into a draw to win £1000 of Westfield Vouchers (of course, I obliged!). We asked 4 different people before we actually knew what was going on and Kate waited for her Make-over.


She had her hair curled by the lovely people at GHD while we nattered about blogging and then headed over to the Make Up Store girls to get all jazzed up ready for her photograph.


Then it was the fun part for me. Quite a few stores got involved with the event including Reiss, Jaeger, Zara, DKNY, French Connection, Ted Baker and (cough) Pauls Boutique. Where do you think I went for Kate’s Dress?

While Kate zipped herself into the beautiful Naomi Dress, I had a chat with the lovely REISS (yep) Sales Assistant and she took me to Jaeger to get some shoes.



The rest of the day included prancing around Westfield looking glamorous in the £195 dress, becoming friendly with the staff and security after we scandalously decided to get onto the catwalk and get them into trouble and sipping Bellini’s whilst waiting for the professional photo to develop.



All for £3 of which goes to charity? There are Fashion shows on Saturday and Sunday so be prepared for it to be busy but you have to get down to Westfield to check it out.


I will Upload the final photograph on Monday.
All photo's taken by Ashley London 
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